In addition to the general advertising policies, advertising with regard to alcohol and other drugs must conform to all applicable local, state and federal laws and regulations while also complying with the following policies:
- Neither the University name nor its logos, symbols, mascots or seals will be used
to:
- state or imply by words or graphics the abuse or excessive use of alcoholic beverages (examples include, but are not limited to, graphics suggesting a person may be intoxicated, phrases like 鈥渄rink till you drop,鈥 and drink/price/admission specials). It also may not place emphasis on quantity or frequency of use.
- portray drinking as a solution to personal or academic problems of students or as necessary to social, sexual or academic success, or to place emphasis on quantity or frequency of use.
- Event advertisements will not suggest or encourage by words or graphics illegal consumption of controlled substances, including alcohol and other drugs.
- Any advertising on campus, by student groups or in campus media, will not portray drinking as a solution to personal or academic problems of students or as necessary to social, sexual or academic success, nor will it state or imply by words or graphics the abuse or excessive use of alcoholic beverages. Advertising should not emphasize and promote either excessive quantities of alcohol or frequency of use.
- Alcoholic beverages and related products (e.g. cups with an alcohol brand name or the name of a tavern, club or other drinking establishment printed on them) are not to be provided as awards, door prizes or giveaways. This also includes providing, for free or for purchase, containers, certificates or coupons used to obtain alcoholic beverages at a later time or place.
Non-compliance with these regulations by student groups might lead to the loss of the organization鈥檚 privileges to advertise on campus and access to University facilities. Individual students will be subject to campus disciplinary action and/or arrest (New York State Penal Law 145.30, Unlawfully Posting Advertisements), or stiffer penalties if underage drinking is in some way enabled. Non-student individuals and off-campus entities who post or advertise events or products or promote through use of campus media, posters or circulating handbills or other means may also be subject to arrest and/or be prohibited from advertising on campus.